Diablo on Xbox Game Pass, Season 4 learnings, Diablo TV show? Blizzard’s Rod Fergusson talked to us about all things Diablo.


Welcome to the start of our Diablo 4 Season 4 coverage! Kickstarting with Part 1 of an exclusive interview with Diablo Franchise General Manager, Rod Fergusson. 

It’s been a rollercoaster few years for Diablo fans. We’ve seen the release of a highly anticipated remaster in Diablo 2: Resurrected, alongside some of the most fan-centric Season themes for Diablo 3. Additionally, the franchise saw the launch of Diablo 4, which permeated pop culture with its widespread marketing campaign, so wild a campaign fans joked that Blizzard had set the sky on fire in New York. But it worked, leading to record-breaking sales upon its June 2024 release. Suddenly, being a Diablo fan felt less niche.

But it’s not all been smooth sailing, having more eyes than ever on your game opens it to more critique, more outlets hungry to jump on ‘Diablo bad’ headlines. This all aided in no small part by missteps made, particularly regarding Diablo 4’s incorporation of live service and MMO elements. Balancing the demands of passionate fans seeking ongoing content with the need to attract new players is now mean feat. Yet, with Season 4 on the horizon and Diablo 4 now available on Xbox Game Pass, it appears Blizzard may have found a winning formula. This week, I had the opportunity to sit down with Rod Fergusson, General Manager of the Diablo franchise, to discuss everything from Xbox integration to the highs and lows of Diablo development and even the potential for a Diablo TV show.

Xbox Game Pass bringing in fresh meat

Xbox is now the biggest platform for daily active users in Diablo (Image credit: Blizzard/Xbox/Jennifer Young – Windows Central)

Diablo 4 landed in Xbox Game Pass in March, and since then I’ve had no end of friends who’ve never step foot in a Diablo game messaging me about their experience with it. Like the subscription model or not, Xbox Game Pass has brought in a horde of fresh new players who wouldn’t have considered the $70 gate price, and they’re enjoying it in droves. I asked Rod his thoughts on the Game Pass launch and what it’s been like having effectively, a second launch for Diablo 4.

Yeah, it’s fantastic. I think that one of the great things about Game Pass is the fact that it kind of instantly gives you a shared library.  I play co-op games with my brother. And I was always like, “Oh, I have this game. You should go buy it.” And he’d say, “Well, I don’t know if I like it. Why would I buy it?” But now we both have the same game because we both have Game Pass. We can play together which is great. So we love that with Diablo. Being a creator, you want your creation to be played or experienced by as many people as possible. And so you’re coming into Game Pass and seeing all the people, all the players, showing up and playing is just fantastic. It feels great.”

Being a creator, you want your creation to be played or experienced by as many people as possible.

Rod Fergusson





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