Animoca Brands Corporation Ltd and GAMEE to launch token for hyper casual gaming

GAMEE, a subsidiary of Animoca Brands, is a high-engagement gaming platform connecting gamers and game creators in casual-style games and gaming challenges that reward skill, effort and loyalty.

Animoca Brands Corporation Ltd and its social casual gaming subsidiary GAMEE will launch the Gamee Token, an ERC-20 utility token that will drive engagement on the GAMEE platform.

The token will also provide skill-based rewards for players of GAMEE’s hyper-casual game titles and in the long-term, will assist game creators to publish their games on GAMEE.

As a pre-launch promotion, holders of the REVV Token can earn Gamee Tokens by adding liquidity to the REVV-ETH pair on Uniswap.

REVV is Animoca Brands’ recently launched token for official motorsports.

GAMEE platform

GAMEE is a high-engagement social casual gaming platform launched in 2015 and which was acquired by Animoca Brands earlier this year.

The platform provides more than 80 proprietary games via its website and its mobile apps on the App Store and Google Play, offering an extensive HTML5 game library.

Besides original games, GAMEE also develops new games in collaboration with internationally famous brands including NASA, Guinness World Records, Manchester City Football Club and Cartoon Network.

It has more than 20 million registered users, 40 million monthly gameplays and more than 4 billion gameplay sessions to date.

Dominance of hyper-casual gaming

Hyper casual games are a growing market segment that already dominates the gaming market, with 78% of the 20 most downloaded new mobile games of 2019 classified as hyper-casual.

The hyper-casual segment is characterised by easy and accessible games that can be played for brief sessions at any time.

Unlike other gaming segments, the emphasis of hyper-casual games is on delivering entertainment and satisfaction to players in a short amount of time, instead of requiring complex strategy and long commitment. 

Growth during pandemic

Throughout 2020, the COVID-19 pandemic has significantly accelerated the growth of gaming, with consumers spending over US$19 billion on mobile games in the June quarter of 2020 – the highest result ever for any quarter.

In the first half of 2020, the casual gaming segment witnessed a 45% growth in downloads on a year-on-year basis.

Gamee Token

The Gamee Token is a fungible ERC-20 utility token built on Ethereum and is designed to recognise and reward the skill, effort and loyalty of players on GAMEE’s social casual gaming platform and to drive engagement.

These tokens will be provided to players as prizes that are earned in GAMEE titles played on the platform.

It will also be used to pay for entry fees in special tournaments and will have governance functions including allowing token holders to vote on GAMEE games roadmaps and deployment, and the distribution of prize and rewards pools.

Besides this, GAMEE is also developing a non-fungible token (NFT) system, to be integrated with its games platform, that will enable the players to obtain reward boosts, access to special game missions and tournaments, and other benefits.

Launch of Gamee Tokens

Initially, Gamee Tokens can only be acquired via a promotional airdrop to existing users of GAMEE.

After launch, the Gamee Token will be obtainable as a skill-based reward for playing GAMEE games and tournaments or traded on a decentralised exchange.

Moreover, Animoca Brands is offering users of its REVV motorsport ecosystem a one-time opportunity to earn Gamee Tokens via a special event requiring them to add liquidity to the REVV-ETH pair on Uniswap.

The company intends to launch and list the Gamee Token before the end of 2020 and plans to sell 254.4 million token in a private presale to investors and strategic partners, subject to extensive lockup periods by the end of October 2020.

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