Apple’s App Store in China is the biggest revenue generator for the company country-wise. China happens to be the biggest App Store market for Apple, making about $16.4 billion a year, says the report, quoting data from Sensor Tower. The biggest chunk of these earnings come from the gaming segment.
As per the report, the Apple App Store in China has nearly 60,000 games that are either paid ones or come with in-app purchases, but licenses for just over 43,000 licences have been issued by the Chinese government since 2010. A total of just 1,570 licenses were granted in 2019.
The report alludes to the fact that before February 2020, Apple wasn’t that strict with the Chinese game developers regarding the licenses, allowing their games to be downloaded from the App Store while they waited for official government licenses from the Chinese government. But in February, Apple pressed the game developers for their game licenses and asked them to show proofs by June 30. The tech giant made it clear that games without license wouldn’t see updates in the future.
The report says that the new development is due to the Chinese government’s pressure on Apple in recent times owing to the tensions between the US and China. Apple has seen its share of ups and downs because of the trade war between the two countries.
Other app stores operating in China, like those of domestic brands Xiaomi and Huawei, have been faster in gaining licenses as compared to Apple, adds the report.