Apple devices retain the best value over any other smartphone brand


    As is the case with most things one purchases, a smartphone loses its value over time. This depreciation is unavoidable but the rate at which it occurs is different for different brands, with Apple devices retaining the best value over any of its competition.

    Apple

    A website called BankMyCell (Via PhoneArena) recently published a new report, which tracked the erosion value of various devices. Over the course of last year, the company tracked the buyback value of 310 popular smartphones on an hourly basis. Through this, it was found that Android smartphones across the board lost their value at double the rate of their iOS counterparts. In other words, Apple iPhones retained their value better over the course of ownership within the first two years.

    As per the report, Android smartphones worth over 700 US Dollars usually see a depreciation rate double that of iPhones, with the depreciation starting as soon as one unwraps the device. Over the first year, the depreciation of an iPhone was around 16.7 percent, rising to 35.47 percent by the end of the second year. In comparison, an Android smartphone’s value decline by 33.62 percent in the first year, and down by 61.5 percent by the end of the second year.

    Apple

    While one would assume that the gap shortens overtime, tracking till the fourth year revealed that this is not the case as iPhone’s value only drops by 66.43 percent in comparison to Android devices’ 81.11 percent over the same period. The report even offered examples like the case of the Samsung Galaxy S20 Ultra having a buyback value which was 64.71 percent of the original price while the Apple iPhone 11 Pro Max lost only 32.22 percent of its original retail value after 9 months.

     

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