Apple Issues Expensive Shock For Millions Of iPhone Users

Apple’s 2020 iPhones are going to make waves (with one condition) and that extends to their surprising price cuts. Or so we thought. Because for millions of existing iPhone owners, they are now going to become a little more expensive. 

Spotted by MacRumors, Apple has quietly slashed trade-in values across almost every iPhone range, with the biggest cuts coming to the newer models. Moreover, this is Apple’s second cut within six months and means iPhone owners will receive up to $150 less for their current model than they would have in January. 

There are two further caveats to these price reductions. 

First, these are “up to” prices which means they are for trade-in models in perfect condition. If your iPhone shows signs of wear and tear you can expect to receive considerably less for your trade-in model. 

Second, these prices are likely to fall again when the iPhone 12 range launches. This is because all these models will become a generation older. What effect will this have? Expect iPhone 11 models to trade-in for circa iPhone XS, XS Max and iPhone XR prices with current models on the list dropping close to the price of their predecessor (an iPhone 8 Plus will be valued like the iPhone 7 Plus, etc). 

MORE FROM FORBESNew iPhone 12 Is Smaller Than iPhone SE

All of which means Apple’s planned iPhone 12 price cuts may not translate to a real world saving. Especially with Apple likely to remove both their EarPods and charger from the box. Even so, there’s still a compelling case to upgrade, given that the new iPhones will still be significantly cheaper than the competition, come with all-new designs, new screen sizes, a potentially game-changing LiDAR sensor and different 5G configurations.


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