Target said an “enhanced Apple shopping experience” is rolling out to 17 stores in the coming months, with redesigned sections that include new lighting and displays for shoppers to experiment with an expanded assortment of Apple products. Target staff will receive “specialized training” from Apple, the retailer said.
Target is also updating Apple’s product page on its app and website. Customers will still need to visit an actual Apple store for product repairs.
“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, executive vice president and chief growth officer at Target, in a press release.
Electronics are a major sales driver for Target: Over the most recent holiday shopping period, sales in the sector grew 20% compared to the year prior. Target reports its fourth-quarter earnings next week.