Apple needs to stop comparing itself to PC


Apple just trolled the PC yet again. The solution? Ignore the troll.

On a launch day predictably blotted out by iPhones, Apple also slung a rock at the PC by saying that its newest budget iPad is “two times” the performance of the best-selling Windows PC. Lest you think that’s just a slip of the tongue, Apple has made it a prominent selling point of the 7th-gen iPad, which you can see documented below.

fasterthanpc Apple

The average consumer is likely to see that and think the 7th-gen iPad is “two times” faster and accept it on faith and without much skepticism. 

But rather than accept marketing speak at face value, you should ask yourself just what does that even mean? Is the PC a desktop? A laptop? A convertible tablet running Windows?

It’s probably not a desktop because that would suggest that a $329 7th-gen iPad (without the keyboard or pen) is “two times” as fast as, say, this $695 Dell Inspiron with an 8-core Ryzen 7 2700, and a Radeon RX280 (the best-selling “PC” on Amazon right now.) This PC also includes 16GB of RAM and a 1TB hard drive.

The Inspiron’s Radeon RX280 is just a 4GB version, but should be quite capable of playing most games at 1080p resolution comfortably. Granted, you won’t be able to play Frogger—which Apple announced for its Arcade service—on the Inspiron; but you also can’t play Counter Strike or DOTA on Apple’s iPad with any semblance of fun.

best selling pc 1 Amazon

The top-selling “PC” on Amazon is this Ryzen-based desktop.

But Apple can’t actually be comparing its iPad to a desktop PC, right? No, if you dig down into the disclaimer that Apple buries in its press release, it clarifies, “when compared to the top-selling Windows PC laptop in the U.S. for the first half of 2019.”

Which laptop that is, Apple doesn’t say. PCWorld reached out to Apple to ask about the specific model used in its comparison, but has not heard back. That again leaves us guessing.



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