Apple One, Apple’s answer to Amazon Prime, is finally launching


Apple One tiers.
Enlarge / Apple One tiers.

Apple

Apple’s all-in-one subscription services bundle, Apple One, launches today, according to a confirmation given to Bloomberg by Apple CFO Luca Maestri.

CEO Tim Cook also confirmed the bundle’s imminent launch on the company’s quarterly investor call yesterday.

Apple One offers three plans: individual, family, and premier. Each offers some subset or combination of Apple Music, Apple TV+, Apple Arcade, iCloud, Apple News+, and soon, Apple Fitness+.

The individual plan includes Apple Music for one user, Apple TV+, Apple Arcade, and 50GB of iCloud storage at $14.95 per month.

The family plan expands Apple Music to a family subscription and bumps that 50GB of iCloud storage to 200GB. It costs $19.95 per month.

Finally, premier adds Apple News+ and Apple Fitness+ and goes all the way to 2TB of iCloud storage for $29.95 monthly. This plan will initially only be available in the US, UK, Canada, and Australia—the countries where Apple News+ is available.

On a related note, Maestri also said that Apple Fitness+ will launch by the end of this year. (It will not be available as part of the premier bundle until it launches, obviously.) Apple Fitness+ was announced just recently; it serves up various types of workout videos that users can exercise along with either at home or the gym, with integrations with Apple Music and the Health app on iPhones and the Apple Watch.

When Apple reported earnings yesterday, it showed another month of services growth (16.3 percent year over year, for a total of $14.55 billion). Cupertino has looked to services as one of the ways it can make up for slower-growing iPhone sales these past couple of years. So far, Apple Music has been a huge success, but the jury is out on TV+, and News+ seems to be struggling.





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