Apple has filed a rush application for their COVID-19 App icon/logo. They filed for the trademark on the very day that they sent out their press release on March 27, 2020 titled “Apple releases new COVID-19 app and website based on CDC guidance.” The U.S. Patent and Trademark (USPTO) only made the application public today. In addition, Apple has filed for the trademark related ‘Reality Converter” with USPTO and Hong Kong.
Apple files trademark for COVID-19 App Icon
Apple filed their trademark specifically under International Class 09 covering the following: “Computer software; computer software for providing health guidance and information; computer software for health screening.” Apple’s supplied jumbo image of the icon is presented below.
Apple supplied the U.S. Patent and Trademark Office (USPTO) with their ‘Specimen of use’ below. USPTO defines a ‘specimen of use’ as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application.
Apple Files for ‘Reality Converter’ Trademark
On January 13, 2020 Apple introduced Reality Converter to their developer community. Yesterday Apple legal filed for the ‘Reality Converter’ trademark in the U.S. that only covers the text and not the customized graphic logo associated with this logo. The Hong Kong trademark filing under 305229847 was posted yesterday.
Apple’s Reality Converter webpage states: “The new Reality Converter app makes it easy to convert, view, and customize USDZ 3D objects on Mac.
Apple filed their trademark specifically under International Class 09 covering the following: “Downloadable computer software used in developing other software applications; downloadable application development software; downloadable computer software used in editing, customizing, and producing three-dimensional effects.”
Apple’s Specimen of Use Example for: ‘Reality Converter’
For the record: Trademark classes are important because the trademark registration will only protect Apple’s trademark(s) under the classes that they were originally identified as in their application.