That news has sparked speculation that other big companies may soon add bitcoin
or other cryptocurrncies to their balance sheets, since bitcoin is generating a significantly higher return than bonds and cash.
Corporate America is validating bitcoin. Payments giants Square (SQ)
and PayPal (PYPL)
let their users buy and sell it. Credit card processing behemoths Visa (V)
and Mastercard (MA)
are also embracing cryprocurrencies
And a top strategist at BlackRock (BLK)
, the world’s largest asset manager, said on CNBC this week
that the company has “started to dabble” in bitcoin as an investment.
All this has helped spark a wave of buying by average investors. Consumer research firm Piplsay wrote in a report Thursday
that half of the more than 30,000 consumers it surveyed this week about bitcoin said they felt it was “safe” to invest in cryptocurrencies.
Bitcoin prices have surged more than 80% so far this year, and investors are enthusiastically scooping up other cryptocurrencies as well. Ethereum, the world’s second largest cryptocurrency with a total value of about $220 billion, has more than doubled this year.
And the price of dogecoin, a currency that originally started as a dog meme-based joke, also has skyrocketed this year following several bullish tweets about it by Musk
and support from traders on Reddit