The pandemic has affected every business in one way or the other, throwing operations and revenues off track. Even as things seem to be getting a little better and businesses are reopening, they aren’t anything like normal and wouldn’t be that way in the near future. Right now, getting ready for the post-COVID world should be your top priority. When it comes to revamping your marketing plan, the focus would entirely be on SEO because the tactic is effective and affordable. It makes you visible online, which matters the most when people are shopping only on the internet. Here are some strategies that your SEO company would suggest to gear up for the new normal.
Check out your competitors
At present, there are no written rules for driving your SEO plan because everything is unpredictable, right from the market trends to consumer expectations. Seeking some inspiration can help and competition is the best place to get it. Even before you plan your next moves, check out what the successful competitors are doing right or wrong. Following the basic best practices would help but you will need to think out-of-the-box for the unexpected situation.
Follow the audience closely
Apart from keeping view of the competition, you need to follow the audience and their expectations closely. Right now, they will be searching differently- for example, they may be specifically emphasizing local searches. Obviously, you will have to realign your optimization strategy accordingly. Understand the audience’s intent and refresh your keyword research to match it. The key lies in being visible for their searches so that your brand has maximum chances of acquiring and retaining them.
Invest in high-quality content
The best way to engage the audience in the current times is by giving them informative, high-value, and empathic content rather than coaxing them to buy. Since people are home these days and the situation will probably be the same in the post-pandemic era, they are looking for valuable information. Experts at Grapefruit SEO services recommend using informative posts to get the audience’s attention and have them hooked to your brand. Whether it is blog posts, videos, or creative ads, you need to play your cards right and great content does the trick.
Prioritize clean link building
While you will have to realign your content and keywords with a new mindset, the basics of link building remain the same. There is no substitute for clean link building- today and in the post-pandemic landscape as well. Focus on building quality backlinks with relevant and high-authority sources and you will be able to retain your rankings even through the worst of times. Moreover, you can expect them to deliver lasting benefits in the form of a strong link profile.
Pay attention to potential changes in search engine algorithms
The challenges of the new normal extend beyond the evolving business landscapes and audience expectations. You need to be vigilant about the potential changes in search engine algorithms as well. Unless you keep pace with the updates, you may expect a fall in the rankings despite the best efforts. Apart from Google’s algorithm updates, you also have to keep close track of industry-specific SERP changes.
Needless to say, SEO in the post-pandemic will not be the same. But it isn’t going to be as challenging as you may think, provided that you are willing and able to realign with the changes that lie ahead.