Google says it will work with regulators on cutting tracking technologies



The UK’s Competition and Markets Authority (CMA) has managed to secure a number of commitments from Google on the development of its alternatives for the replacement of third-party cookies in the Chrome web browser

The commitments announced by the CMA on Friday, and subject to public comment until July 8 before becoming final, would see Google involve the regulator in the development of the Privacy Sandbox, which is proposed as an alternative to current web tracking technologies.



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