It’s fair to say that HBO Max isn’t the cheapest streaming service around with its standard subscription plan coming in at $15 a month, but the launch of an ad-supported plan could knock a third off the price if the latest report is accurate.
According to CNBC, the ad-supported tier will be announced by AT&T during June with a monthly cost of $10, which is more affordable but still a tad pricey when compared to the basic plans from competing services such as Hulu (6$) and Netflix ($9).
Besides the addition of adverts on non-HBO shows, HBO Max’s ad-supported tier will not have access to ‘theatrical premieres’ where films such as Wonder Woman 1984 are released on the service. Otherwise, the two subscriptions will be similar in terms of available content.
“Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it’s accretive in the same ways to our business,” AT&T Chief Executive John Stankey said. “Giving consumers the choice of which version of HBO Max they prefer “is a strength” and “by no means an admission of something didn’t work out the right way. It’s always been the plan,” he added.”
AT&T is said to be debuting the $10 ad-supported HBO Max plan during June, is it something you would consider switching over to if you are already signed up to the more expensive $15 tier?
