Here’s why the PS5 and Xbox Series X launches were always bound to be a disaster


The campaign to land a PS5 or Xbox Series X can be boiled down to a simple process: an extremely long period of waiting, followed by a painfully brief stint of refreshing, before the retail website in question crumbles under the weight of demand.

Then, when presented with the dreaded “out of stock” notice, tradition dictates you continue to refresh the website regardless and, when someone asks why you’re looking a bit teary-eyed, you blame it on allergies (or another suitable excuse).



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