Instagram’s experiment with hiding ‘like’ counts is expanding to the US

Instagram’s ongoing experiment to see whether hiding ‘like’ counts on posts will improve the user experience is now expanding to the US – a “small portion” of people should find these metrics hidden from view.

As TechCrunch reports, the expansion was announced at the Wired25 conference. The tweak has already been tested in Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand.

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