Microsoft Cloud for Retail wants to make it easier to run a business online

Microsoft has announced a new industry-specific cloud solution that will provide an end-to-end shopper journey to help businesses in the retail sector. Microsoft Cloud for Retail will bring together disparate data sources across the retail value chain and provide intelligent capabilities utilizing Microsoft Azure, Microsoft Power Platform, Microsoft 365, Dynamics 365 and Microsoft Advertising.

“Microsoft Cloud for Retail aims to connect experiences across the end-to-end shopper journey with integrated and intelligent capabilities,” Shelley Bransten, Corporate Vice President of Global Consumer Goods & Retail Industries at Microsoft, said. “By bringing together disparate data sources across the retail value chain, we will enable retailers to realize the true value of their data by enriching core business processes and turning data into actionable insights.”

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