Samsung is doubling down on camera tech to take on the 2020 iPhones


Samsung is no slouch when it comes to cameras. The Galaxy Note 10 models feature some of the best quality shooters on a smartphone, including ultra-wide and telephoto cameras on the back. That goes for most Galaxy S10 models as well (the S10e drops the telephoto option). The iPhone 11 and 11 Pro with outstanding cameras of their own gave Samsung a real run for its money in 2019, so the brand has no interest in an incremental upgrade for next year. A huge overhaul is coming to take on the ever popular iPhone in 2020.

The Galaxy S11 will jump to a staggering 108MP rear shooter vs. the iPhone 11’s 12MP main camera that’ll remain the flagship for the first half of 2020. Three additional cameras will include an ultrawide-angle lens and 5x optical zoom. At least one device will also feature a time-of-flight sensor for depth (similar to what’s currently on the Note 10 Plus), which improves portrait mode and augmented reality applications. Upcoming Galaxy Fold devices will receive the upgrades as well. A clamshell Galaxy Fold, similar to the foldable Motorola RAZR, is expected to launch around the time of the Galaxy S11 in February. Motorola’s new device is innovative in design, but can’t compete on specs.

Huawei’s current problems with US sanctions and effective ban from Google’s services also present an opportunity for Samsung. The handicap will help Samsung distance its lead from a major Android rival with serious camera chops via a partnership with Leica. Counterpoint Research data also shows that camera specs are major decision factors for consumers in developing countries like India.

Earlier this year, Samsung also acquired Israeli company Corephotonics Ltd., which licensed 5x optical zoom tech to Huawei and Oppo. This definitely provides further leverage.

source: Bloomberg


He was born and raised in Virginia, but escaped to Southern CA. Started out as a BlackBerry addict until he bought HTC’s Droid Eris and never looked back. He’s owned dozens of Android devices and can rarely settle on a daily driver for more than a few months. He’s currently using a Galaxy S8 and BlackBerry KEYone. He rides motorcycles for fun and would live on the beach if it was legal. Marketing and freelance pr help keep the lights on.




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