Many industries have found themselves improving things thanks to the way in which technology has advanced recently. One of those to really jump on this is the sports betting industry.
Thanks to advancements, we are seeing a completely different service on offer for players now, one that involves mobile betting, live betting and much more.
This has taken things up to a new level, and with the quality on offer now, we are seeing brand new sports gamblers begin betting.
The Big Bookmakers Who are Leading the Way
At the forefront of the advancements in the betting industry, we have seen the biggest names in betting. The Paddy Power vs bet365 battle has been fascinating to watch, both offer high class services and they are constantly improving in a bid to be the best.
It is companies like those two, who have a huge number of customers, who can lead the way because of that. The smaller bookmakers at the bottom end have to do all they can to keep up, and that isn’t easy at all, but gradually it has to happen.
When new technology arrives on the scene, bookmakers are using it to improve their service on offer. This has come directly in two ways so far, but it has influenced many others.
We have seen a big rise in mobile betting, those services have become a lot better thanks to technology and the improvements that have been made by companies like Apple and Samsung.
We’ve also seen the creation and then rapid improvement of live betting, another big positive move by the industry.
Mobile Betting Convenience
If you take a look at life in general, the trend we are seeing is that people are searching for convenience and they want to live their life through a mobile device.
To combat these two, and to ensure that gambling does not fall behind other industries, we have seen mobile betting really come to the fore. Most bookmakers have an app, especially the bigger ones, while some others offer mobile betting through a browser.
Anyone who has kept up to date with news about the internetwill know that speeds and stability on mobile devices have improved dramatically in recent years. People trust mobile internet more than ever before and will complete any type of transaction using it.
Just like you would pull out your phone to shop online, people want to pull out their phone to bet online. The overall industry needs to use all the technology it can find to ensure their mobile push continues.
Traditionally, if you wanted to bet on games you had to place your bets before the action started. With live betting, that is now no longer the case.
Instead, when you are betting on big events such as games on the tennis ATP Tour, you can place them during play.
This is only available to us thanks to technology. Bookmakers have live feeds from the venue which update them with the score and when something major happens.
These are in place because of technological advancements, getting information around the world quickly is a great skill, and the betting industry is using it in full.
This gives bookmakers confidence to accept bets, knowing that the information they have is as up to date as it can possibly be, trustworthy and fancy enough to put money on it.
Many players combine pre-match and live betting, this has opened up a completely new window for the betting industry to take advantage of, and it is available thanks to technology.
What Does the Future Hold?
The expectation is that live betting will only move further forward in the future, and it would be no surprise to see this.
More reliance will be put on technology if this is the case, because bookmakers will want to cover even more events to give further choice to their customers.
This is the same kind of expectation as we have for mobile betting, this too is expected to rise.
Perhaps based on these two things, more technological advancements won’t be needed, but bookmakers will need to rely even more on what they already have. This could mean changes to their service, or how they use the technology on offer to handle the number of additional users wanting to take part.
Over the past decade, technology has been used by the bookmakers to really add to their service. We have seen two big additions, and there are more out there which have had a smaller impact.
The next decade may not be about creating something new, but instead, consolidating what they have to keep up with the influx of gamblers using their services.
Pressure will be on in the future, but it may be a different kind of pressure that bookmakers have to deal with.