That changes today, with this very rare 1953 Chrysler Special.
In the early Fifties, Chrysler hired Virgil Exner to lead the company’s new Advanced Styling Studio. Exner’s job was to grow excitement in the Chrysler brand and face off against the other exciting conceptual designs coming from General Motors and Ford. But Exner had a different approach than the other Big Two. While GM and Ford went all-out with futuristic pie-in-the-sky concepts, Exner kept Chrysler’s feet planted firmly on the ground. Calling his design exercises “Idea Cars,” Exner saw that each was fully and properly engineered as a working car. And though the designs were forward looking, they were not outlandish. If the desire existed for one of the designs, there was no reason an Idea Car could not enter production.
Exner sought out Ghia in 1950, forming a partnership with its CEO, Luigi Segre, to build the first Idea Car. Called the K-310, it was a sporty grand touring coupe built atop the Saratoga’s chassis. Ghia cut the roof off the K and created a second entrant into the Idea Car folder, the C-200.
In 1952, a third Idea Car debuted when Ghia built the Special. Designed by Exner and a few of his employees in Exner’s basement, the bespoke Special rode on a New Yorker chassis that was cut and shortened. The Special as a project was requested by C.B. Thomas, who was in charge of Chrysler’s export sales division. Pleased with the resulting design, Thomas shipped one of the two original Specials from Italy to France, where it debuted at the 1952 Paris Auto Show. The Europeans were pleased, as well.
Though never a full factory offering, Ghia produced an initial run of six cars for Chrysler, which went on sale in France in 1954. Soon thereafter Ghia completed around 12 more, but the total number of Specials was not well documented. They were distributed by Chrysler’s French division, the very creatively named France-Motors, as the Chrysler Spécial. Today’s Rare Ride was purchased as new in Paris by famous jockey Johnny Longden, who immediately imported it to California.
The Idea Cars program continued with Ghia through 1963; its final product being the Turbine car. One of its design castoffs in 1955 became the Dual-Ghia seen here previously.
The Special is at auction right now, and in its completely original condition is expected to fetch $550,000 to $650,000.