Turnaround year for Apple: Analysts

NEW DELHI: Apple has likely posted a turnaround in iPhone shipments in the past year, boosted by strong double digit growth in the final quarter, thanks to aggressive pricing and sales promotions and the success of the iPhone XR and the latest iPhone 11 series, analysts said.

Counterpoint Research estimates iPhone shipments to have grown 6% in 2019, though on a smaller base after a 43% decline the year before. For the October-December quarter, it is estimating the growth to be 41%, more than double the pace of the premium smartphone market where it said the expansion was slower than the full year average of 20%.

International Data Corporation (IDC) too sees iPhone sales to have increased in the past year with a strong double-digit expansion in the last quarter — both sequentially and from a year earlier. It didn’t give any specific shipment data for the year or the December quarter.

Apple India didn’t respond to
ET’s queries.

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