Verizon may not carry the Pixel 4a or Pixel 5 in 2020


While Google typically makes some pretty good phones in the Pixel line, it’s no surprise that they’ve struggled to sell well against Samsung’s behemoth Galaxy brand and Apple’s iPhone. And that’s all even with some incredibly aggressive marketing and promotion from Google and Verizon over the last few years, which has had some of the most substantial markdowns on postpaid phones that we’ve ever seen.

It looks like that all may be coming to an end, too, with Verizon nixing their partnership with Google for the company’s 2020 phones.

No Pixel 4a, Pixel 5 on Verizon

According to a report, Verizon won’t be carrying the Pixel 4a or the Pixel 5 this year whatsoever. The source didn’t give a specific reason, but it’s really not hard to figure out why Verizon would be upset about spending tons of money in advertising only to get a meager return on investment. Pixel phones just don’t sell.

However, Verizon reached out to Android Authority and claimed there is “no truth to the reports” and that they were excited to continue working with Google this year. Of course that sounds like a generic PR response, but there could be something to it.

Verizon won't sell the Pixel 4a or Pixel 5

If this does happen, Google’s Pixel line is in serious trouble. It’s hard to sell phones in the US without carrier support (just ask Huawei) and Verizon is one of the biggest around. Google has only just recently landed in other carrier stores, but at this point most Pixels being sold in the US are still through Verizon in some form or fashion. Losing that partnership would be pretty catastrophic, especially after Google has spent years trying to position itself as a legitimate contender to Samsung and Apple in the US flagship market.

They’ll always be able to sell phones unlocked that will still work on Verizon, but losing the in-store displays and advertising would hurt. I’m not saying it would immediately end Google’s plans to keep selling Pixels, but Google’s not afraid to kill off projects or at least drastically scale them back, so I wouldn’t put money on the Pixels being a long-term plan without Verizon.

With the Pixel 4a launching in just a couple of months, we should see whether or not this rumor shakes out into anything serious.

via: Android Police

Born in southern Alabama, Jared spends his working time selling phones and his spare time writing about them. The Android enthusiasm started with the original Motorola Droid, but the tech enthusiasm currently covers just about everything. He likes PC gaming, Lenovo’s Moto Z line, and a good productivity app.

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