WhatsApp goes on the privacy offensive after user criticism

After a vocal and hostile from users about changes to its terms and conditions, WhatsApp has embarked on a marketing drive focused on privacy. The ad campaign also follows attacks by the UK government on WhatsApp’s use of end-to-end encryption which has been described by home secretary Priti Patel as “not acceptable”.

While ostensibly a reputation-boosting PR move, the ad campaign is likely to gain support from privacy groups as it hits back at governmental pressure to reduce encryption protection levels. While such suggestions have been billed as helping to fight crime and terrorism, there are concerns that any backdoors through encryption could have dangerous consequences.

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