Will Apple’s iPhone 12 generate an upgrade ‘supercycle’?


Apple is expected to introduce four models in its 2020 5G iPhone 12 range, equipped with three different display sizes; these may be the most significant releases since iPhone 6, one analyst claims.

The upgrade opportunity?

Wedbush analyst Daniel Ives continues to claim the installed base of iPhone users are ripe for upgrades:

“350 million of 950 million iPhones worldwide are in an upgrade opportunity. I view iPhone 12 as a once-in-a-generation opportunity in terms of the upgrade cycle,” he told CNBC.

We’ve heard analysts say stuff like this before, of course. Both positive and negative predictions tend to emerge just before iPhone launches every year, though economists and analysts are particularly keen for positive economic news this time around as the pandemic continues its bite.

The difference this year is that Apple has reconfigured the iPhone range to reach a much broader range of potential buyers, with products straddling the market, from its traditional high-end models to more affordable mid-range devices.

A strategy for its time

The success of this strategy has already seen tens of millions of customers upgrade to an iPhone SE. A recent CIRP report claimed it now accounts for 19% of U.S. smartphone sales.

Copyright © 2020 IDG Communications, Inc.





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